Saturday, October 25, 2014


For this fall season I have been really digging royal-esque colors (if thats even a thing). Emerald green, Ruby red, and Royal blue are my go-to fall colors because they are so rich and warm. I have been dying to wear these knee-high socks for a while now and of course I had to pair them with a royal blue baby doll dress to satisfy my royal color obsession.  I am definitely not afraid to experiment and now that its finally cooler out, I am looking forward to styling with lots of layers and textures this fall season. Stay tuned for more of my styling adventures and thanks for stopping by:) xoxo Kendall 

Dress + Socks: Urban Outfitters
Shoes + Necklace: Forever 21
Jacket: Free People 

Sunday, October 5, 2014

Sleepless in Seattle

Last week I had the opportunity to attend a retail conference in Seattle called Shop.Org, through my university. This year the Shop.Org Summit focused on digital retail and was designed to educate college students across the nation on the digital and e-commerce world of the retail industry and career opportunities that are available. I am very thankful that I was able to attend this prestigious event and speak with many successful retail companies. I had a blast! So here is the breakdown of my adventures in Seattle. Check out my Instagram @kendalldwilliams for more frequent posts. xoxo Kendall 

First stop, Gainesville Regional Airport!
Top + Jacket: Free People / Pants + Bag: Forever 21/ Shoes: Birks / Necklace: H&M similar

After arriving in Seattle and dropping my luggage off at my hotel, I decided to explore downtown and hit up Pike Place Market (5 min. from my hotel, woop woop!) where I had the most amazing turkey burger and lemon lavender soda!  

Beautiful view from my hotel room 

Next stop, Shop.Org 2014!

I fell in love with Seattle and cannot wait to go back! Stay tuned for more adventures:)

Friday, September 26, 2014

Fall'in For Fall

Hip Hip Hooray it's finally fall! Even though I haven't noticed any major changes in the weather yet (Florida sucks), I know in these next few weeks the air will be crisper, the mornings cooler, and the weather nicer! Fall is one of my favorite times of the year because it means sweaters, holidays, hot coffee and boots. I mean really, who doesn't love fall? For me it hasn't gotten cool enough to whip out my fall clothes, but for now I am enjoying these last remnants of summer weather. And what better way to transition from summer to fall than with tunics. They are the perfect in between. Not too heavy, not too light, but just right! I can't wait to start sharing my fall style and adventures with you all. Stay tuned!            xoxo Kendall 

Tunic: Free People
Lipstick: MAC Media 

Wednesday, September 10, 2014


Inspired by Free People's newest September Catalog and their announcement of the #FPselfieedition, I figured I would embrace my inner self[ie] and throw together a look that is one of my fall favorites! I know there is a lot of negative vibes surrounding the whole "selfie" addiction that our generation has been bombarded with, but in all honesty I don't see anything wrong with taking a photo of yourself. In my perspective, we take selflies because we feel confident, inspired, and self-assured. Occasionally we gotta show ourselves some self-love, and hey, whats the problem with sharing that beauty with others?  Don't get me wrong, this is NOT a proclamation to become arrogant or big-headed. Instead, I think it is important to have self-appreciation and acceptance for our individual beauty. So take a selfie, have confidence, and just DO YOU… always.

"There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me that is the true essence of beauty." -Steve Maraboli

                                       xoxo Kendall 

Pants: Forever 21
Necklace: Forever 21 
Shoes: Tobi (similar here)

Sunday, September 7, 2014

Coffee. Cures. All.

I have a problem. The first step is admitting it right? If there is one thing you should know about me, its that I love coffee. Like really love coffee. Too much for my own good. Sundays are my favorite because I get up early and enjoy the quiet of the morning sipping my coffee. I mean I don't want to go on a rant or anything but i'll just name a few reasons why I love coffee: 

  1. Coffee is love. 
  2. Without coffee there would be chaos.
  3. Coffee wakes me up.
  4. I get to discover cute coffee shops.
  5. Coffee doesn't ask questions.
  6. Coffee understands me. 
  7. I can espresso myself with coffee. (Ok I obvi had to go there lol) 
  8. It warms my soul.
  9. Coffee brings people together.
  10. And of course, coffee is oh so yummy!

So now that I got that out of my system… I hope you all enjoy a cup of coffee (or two) on me and have a fantastic week :) xoxo Kendall 

Shorts: Free People 
Coffee: Starbucks
Lipstick: MAC Media 

Tuesday, August 19, 2014

Stop Waiting...

"I have always, essentially, been waiting. Waiting to become something else, waiting to be that person I always thought I was on the verge of becoming, waiting for that life I thought I would have. In my head, I was always one step away. In high school, I was biding my time until I could become the college version of myself, the one my mind could see so clearly. In college, the post-college “adult” person was always looming in front of me, smarter, stronger, more organized. Then the married person, then the person I’d become when we have kids. For twenty years, literally, I have waited to become the thin version of myself, because that’s when life will really begin.
And through all that waiting, here I am. My life is passing, day by day, and I am waiting for it to start. I am waiting for that time, that person, that event when my life will finally begin.

For me, life is what was happening while I was busy waiting for my big moment. I was ready for it and believed that the rest of my life would fade into the background, and that my big moment would carry me through life like a lifeboat.
Life is a collection of a million, billion moments, tiny little moments and choices, like a handful of luminous, glowing pearl. It takes so much time, and so much work, and those beads and moments are so small, and so much less fabulous and dramatic than the movies.

But this is what I’m finding, in glimpses and flashes: this is it. This is it, in the best possible way. That thing I’m waiting for, that adventure, that move-score-worthy experience unfolding gracefully. This is it. Normal, daily life ticking by on our streets and sidewalks, in our houses and apartments, in our beds and at our dinner tables, in our dreams and prayers and fights and secrets – this pedestrian life is the most precious thing any of use will ever experience.” 
                                                                                                    - Shauna Niequist 

Bralette: Free People
Blanket: Vintage

Friday, August 8, 2014


It's no secret that every fashion guru has a strong urge to shop, and by strong I mean an uncontrollable addiction. So naturally we feed into this addiction and take advantage of as many sales, new arrivals, and deals that you could possibly imagine. Personally I really just love the feeling of receiving that big fat paycheck at the end of the week (very hard earned and deserved) and treating myself to something I have had my eye on. For today's post I just wanted to share an OOTD of some of the things I have recently picked up on my last shopping binge. You all know I love me some kimonos and of course I had to snag this sheer floral one for my collection. I also picked up a few dainty necklaces, an oversized  simple tee, and some shorts. So for all the shopaholics out there, don't worry because I am right there with ya! Oh and if you need a shopping buddy feel free to hit me up:) I am always available to shop! Thank youuuuuuu xoxo Kendall 

Kimono: Pacsun 
Gypsy Necklace: Brandy Melville
Shorts: Free People